STRATEGIC MARKETING PLAN INITIATIVES .
Strategic Statement – Expansion.
Strategic marketing initiatives in 2019 is to maintain the sales growth momentum by doubling the upperline advertising medium which have wide coverage all over Malaysia.
Live Talk Show is the cash cows whilst FB Ads did not showed significant impact despite providing huge markets coverage.
30 seconds Video clips in TV would be our major A&P stunt for 2019. We must take the risk by exploring such stunt in order to progress. Nevertheless, financial risk is mitigated as it would be on self funded basis. Todate, 25% of the cost are financed by our close associates. الحمدلله
InsyaaAllah, this strategic marketing plan would be able to generate RM4.5 Million by 31st Oct 2019. Amiin